Join my Creative Dept.

I've created these resources to support founders, CEOs, marketing managers, and creatives. Whether you're building a brand, launching a campaign, or refining your strategy, these tools are designed to get you thinking in the right direction and spark meaningful ideas.

Campaign Ideas

Generate fresh marketing campaign ideas using these narrative techniques. Don't be harsh on yourself, have fun exploring different storytelling approaches to spark creativity. By the end, you’ll have a range of concepts for your next big campaign idea.

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Brief: Campaign

This worksheet is designed to help you articulate what you want from your campaign without needing to be a marketing expert. The goal is to get a clear idea on the single minded message and what success looks like.

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Brief: Strategy

This brief is designed to start the brand strategy process by asking key questions that help build your vision, story, and positioning. It’s not about having everything figured out, it’s about capturing what you know and identifying where you can improve.

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Value Ladder

Designed to help you map out how your brand delivers value at every step of your customer’s journey. It’s not about having all the answers, it’s about exploring where you can add more value and create deeper relationships with your audience.

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Brand Score

Assess how your brand is performing across key areas from messaging to identity to customer experience. You don’t need to be a branding expert, just answer honestly. Your score will show you where your brand is strong and where it has room to grow.

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Archetypes

Archetypes help you uncover the personality behind your brand. By identifying your brand’s archetype, we can create a voice and character that connects with your audience on a deeper, emotional level. Packed with prompts and tips.

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