I worked with the team at Lighthouse Group to help position and market a new development in Tauranga. With a few developments in the area being marketed at the same time we knew that the marketing had to stand out amongst the competitors. While the others largely marketed on price and renders, we created a brand which reflected the lifestyle and community that residents would be moving in to. By focusing on the benefit of living there it allowed us to create a marketing campaign which was highly distinguishable and lifted the value of the development itself. Welcome to Bode, where you live life your way.