Embarking on a rebrand without a firm grasp on your positioning can be likened to navigating a ship in stormy seas without a compass. Your branding should communicate your business's distinct attributes, its values, and its purpose in a way that resonates with your target audience. To accomplish that, you need to know where you stand.

Without proper positioning, your rebranding efforts risk being unfocused and inconsistent, potentially leading to a generic or vague brand image. This can result in missed opportunities to connect with your target audience and differentiate your brand in the marketplace.

On the other hand, a well-thought-out positioning strategy can set the tone for a successful rebrand. It helps ensure that your business's unique aspects are highlighted, aligning your brand with the needs and wants of your desired audience. In essence, positioning makes your business more attractive and relevant to those you aim to serve.

To sum it up, positioning doesn't just matter—it's pivotal. As you steer your brand towards a new horizon, ensuring that your positioning accurately reflects your business ethos and aligns with your target audience's needs is a non-negotiable first step. In the vast ocean of branding, it's the guiding star that will lead your business to a destination that's uniquely yours.

In this post I explore 21 possible positioning strategies for a consulting or professional services business. These are by no means the only strategies but they will get you thinking about how to position your business in the minds of your clients. Remember, the positioning that fits with your business must be a reflection of how you operate. Not just something you think people want to hear.

Here’s an overview of the strategies I will cover:

1. Being the expert
2. Owning your area
3. Be the goto choice for an industry
4. Focus on a specific problem
5. Create a unique process
6. Be results driven
7. Make it about value
8. Innovation
9. Quality of Service
10. Ethical practices and sustainability
11. Work with a specific sized business
12. Speed and Efficiency
13. Tailored solutions
14. Technology
15. Collaborative Approach
16. Full service
17. Experience and Track Record
18. Disruptive Strategies
19. Relationship Building
20. Specialized Team

Let’s take a deeper look and see if any of these feel right for you and your business.

1. Being the expert

Positioning your business as the industry leader or expert in your particular field.

In the realm of consultancy, positioning your business as the leading expert is an art as much as it is a strategy. It's about cultivating a reputation for excellence, consistently demonstrating expertise, and standing out as the 'go-to' choice for clients seeking solutions.

Let's start by defining your specific niche. The more specialised you are, the easier it is to become a recognized authority. Rather than attempting to be all things to all people, aim to be the undisputed expert in one field.

Whether it's digital marketing for nonprofits, HR consultancy for tech startups, or sustainability consulting for large enterprises, select a niche that aligns with your competencies and passion, and relentlessly focus on it.

Next, create a compelling, evidence-based value proposition. This should clearly communicate how your consultancy solves problems, meets needs, or adds value in ways that others can't. Use real-world examples, client testimonials, case studies, and data to substantiate your claims. Remember, as an aspiring industry leader, you need to be able to demonstrate your expertise and deliver on your promises.

Communicate your authority through thought leadership. Write industry-specific blog posts, give speeches at conferences, publish research, engage in webinars and podcasts, and actively participate in industry discussions on social media. This will showcase your expertise to a wider audience, position you as a trusted authority, and attract potential clients who respect and desire your knowledge.

Another crucial aspect of positioning is consistency. Make sure every point of contact between your consultancy and potential clients — be it your website, social media, or even email correspondence — consistently emphasises your position as an expert. This consistency reinforces your positioning and helps build a strong, recognisable brand.

Finally, never stop learning and evolving. The landscape of consultancy is in constant flux, and the leading expert is always the one who stays ahead of the curve, ready to guide clients through emerging challenges with agility and assurance. This commitment to continuous growth and innovation is what will ultimately cement your position as the number one expert in your field.

Remember, positioning your consultancy as the leading expert is a journey, not a destination. With determination, strategy, and consistent effort, you'll be well on your way to achieving this coveted status.

2. Owning your area

Focus on serving your specific geographic area or region.

Positioning your consultancy within a specific geographical area involves a keen understanding of the unique dynamics of your region. The aim is to become the most sought-after local expert in your field, leveraging your understanding of local issues, culture, market conditions, and business practices to offer unparalleled value.

First, you must understand the local market inside and out. Research the demographic trends, economic conditions, cultural nuances, and local regulations that could influence your business and your clients'.

Understanding the local landscape helps you tailor your services to meet the specific needs and challenges of businesses in that area.

Then, fine-tune your services to address these local needs. Are there specific challenges or opportunities within this area that your consultancy is uniquely equipped to handle? By aligning your services with the unique needs of businesses in the region, you become not just a consultant, but a vital partner that understands and addresses their specific context.

Your marketing and networking efforts should also be locally focused. Participate in local events and business associations. Engage with local media, write articles on locally-relevant topics, and consider partnerships with other local businesses. This allows you to build strong relationships within the community and positions your consultancy as a committed and knowledgeable local player.

It's also essential to communicate your local expertise through your branding and communications. Highlight your understanding of the area in your marketing materials, case studies, and client testimonials. Make it clear that you're not just another consultancy, but one that is deeply ingrained in the local business ecosystem and is dedicated to supporting local growth and success.

Finally, remember that positioning your consultancy geographically is about more than just business - it's about being an integral part of the community. Show your commitment to the local area by supporting local causes, contributing to community development, and celebrating local successes.

With this approach, you can become the go-to local expert, offering unrivalled value to businesses within your chosen geographical area.

3. Be the goto choice for an industry

Target a specific industry or sector.

Positioning your consultancy to serve a particular industry or sector requires a deep understanding and focus on the dynamics, challenges, and opportunities inherent to that industry. The goal is to become an indispensable strategic partner who offers niche expertise and value that cannot be matched by generalist consultancies.

First and foremost, develop an in-depth understanding of the industry you're targeting. This goes beyond staying updated with industry news. It involves understanding the industry's historical context, current trends, potential disruptors, regulatory landscape, and foreseeable challenges and opportunities.

Next, tailor your services to address the unique pain points of the industry. Are there recurring problems that your expertise can solve? Perhaps there's a gap in the market that your consultancy can fill? Customising your services to the industry's needs will highlight your deep understanding and commitment, positioning your consultancy as a vital resource.

Consider also the specific language, terminologies, and cultural nuances of the industry. Speak the language of your clients to build rapport and demonstrate your industry know-how. Communicate this knowledge across all touchpoints, from your website to your client proposals, to emphasize your focus and expertise.

In your marketing efforts, highlight case studies and testimonials from clients in the industry. Share thought leadership content on industry-specific topics. This could involve writing articles, conducting webinars, or speaking at industry events. The aim is to not just provide valuable insights, but to position your consultancy as an industry thought leader.

Networking within the industry is also critical. Join industry associations, attend conferences, and engage in industry forums. Building relationships with industry stakeholders can provide valuable insights, potential partnerships, and referral opportunities.

Lastly, keep your finger on the pulse of the industry. Stay ahead of emerging trends and changes. Industries evolve, and your ability to adapt, foresee upcoming challenges, and provide timely solutions will cement your reputation as an expert who's on top of their game.

In a nutshell, positioning your consultancy within a specific industry or sector is about specialising instead of generalising. It's about being the go-to industry expert, offering targeted, superior value through deep industry knowledge, tailored solutions, and insightful thought leadership. With this approach, your consultancy will not just survive but thrive in your chosen sector.

4. Focus on a specific problem

Specialising in solving a particular type of problem.

Positioning your consultancy as a specialist in solving a certain type of problem is a powerful strategy that not only differentiates your business but also makes it the go-to solution provider for clients facing this particular issue. This involves a deep understanding of the problem, a robust solution framework, and a communication strategy that articulates your unique problem-solving approach.

Start by gaining an intimate understanding of the problem you're specialising in. Familiarise yourself with its various facets, underlying causes, common impacts, and the challenges clients typically face in trying to solve it. The deeper your understanding of the problem, the more equipped you'll be to develop effective solutions.

Next, develop a systematic approach or framework for solving this problem. This could involve a specific methodology, tools, or processes that you've refined over time. The goal is to have a consistent, repeatable approach that delivers results. This not only ensures that you can solve the problem effectively but also builds credibility and trust with your clients.

Make sure that your expertise in solving this particular problem is well communicated. This should be evident in your branding, marketing materials, and client communication. Case studies and testimonials are especially effective in demonstrating your problem-solving prowess. Each success story serves as proof of your capability and enhances your reputation as a specialist.

Participate in discussions, forums, and conferences where this problem is a focus. This will allow you to share your insights, learn from others, and stay updated on the latest developments related to the problem. Over time, you'll become a recognized thought leader, further reinforcing your position as a specialist.

As a problem-solving specialist, your value proposition is not just about delivering a solution, but also about saving clients time, reducing their risk, and providing them with peace of mind. So, in all your interactions with potential clients, emphasise these additional benefits of your specialised services.

Positioning your consultancy as a specialist in solving a specific problem involves developing deep expertise, creating a robust solution framework, and effectively communicating your unique value proposition. By doing so, you'll attract clients who are grappling with the problem you specialize in, carving out a niche for your business in the competitive consultancy landscape.

5. Create a unique process

Excel in a specific process or method.

In the world of consultancy, where solving client problems is the name of the game, excelling in a specific or unique process can give your business a definitive edge. This is about showcasing a unique, proven approach that not only resolves issues but also brings added value and efficiency to the client’s journey.

Begin by honing your  process or method. Whether it's a cutting-edge data analysis technique, a distinctive coaching style, or an innovative problem-solving framework, this method should be effective, repeatable, and scalable. Ideally, it should be a process or method that you've developed or mastered based on your unique expertise and experiences.

Next, validate your approach with concrete results. Evidence of success is crucial to gaining the trust and confidence of potential clients. Use case studies, testimonials, and performance metrics to demonstrate how your unique process or method has driven results and delivered value for your clients.

Visibility is key. Communicate your unique process or method across all touchpoints, from your website to your client proposals, to your social media posts. Make it a key part of your brand identity. This not only differentiates you from competitors but also educates potential clients about your unique approach and its benefits.

Provide thought leadership that centers on your unique method. Publish articles, deliver presentations, or host webinars that delve into your process, its underlying principles, and its advantages. This will help establish your authority in this domain and position your consultancy as a trailblazer.

Building relationships with other industry professionals who recognize and respect your unique process can also be beneficial. They can serve as valuable referral sources, collaborators, or sounding boards for refining your method further.

Always strive to improve your unique process or method. Stay on top of emerging trends and technologies that could enhance its effectiveness.

The goal is not just to have a unique process but to have one that continues to evolve, improve, and deliver superior results for your clients.

In essence, positioning your consultancy as an expert in a specific process or method is about proving and promoting your unique way of solving problems. This can significantly elevate your brand, attract like-minded clients, and give you a substantial advantage in a crowded marketplace.

6. Be results driven

Emphasising results and outcomes for clients.

In the competitive world of consultancy, promising results is common; delivering them consistently is what sets a consultancy apart. Positioning your business as results-driven is about making a promise to your clients: that every interaction, every strategy, and every implementation is aimed at achieving tangible, meaningful outcomes.

To position your consultancy as results-driven, you must first define what 'results' mean in your context. This could be an increase in sales, improved operational efficiency, boosted employee engagement, successful digital transformation, or any other measurable goal that your clients strive for. The key is to align your definition of results with the objectives and expectations of your clients.

Next, build your processes, strategies, and methodologies around delivering these results. This might involve setting up systems to monitor progress, tweaking your methodologies to improve effectiveness, or adopting technologies that enhance efficiency and accuracy. Remember, being results-driven is not just about the end goal; it's also about the path you take to get there.

Transparency is vital in a results-driven business. Regularly share progress updates, interim results, and final outcomes with your clients. Use quantifiable metrics, data visualisations, and performance reports to demonstrate the results you've achieved. This not only shows that you're serious about delivering results but also builds trust with your clients.

Case studies and testimonials should be an integral part of your marketing strategy. They provide real-world examples of the results you've delivered and the impact you've made on your clients' businesses. They serve as social proof that your consultancy can walk the talk.

Remember, a results-driven approach is not static. Continuously evaluate your performance, learn from your successes and failures, and look for ways to deliver better results. Encourage client feedback to gain insights into how you can improve.

Above all, keep the focus on your clients. A results-driven approach is ultimately about helping clients achieve their goals and succeed in their endeavors. By consistently delivering on your promise of results, you'll establish your consultancy as a reliable, value-adding partner that clients can trust to help them reach their objectives. This reputation will serve as a solid foundation for your consultancy's growth and success.

7. Make it about value

Focusing on the overall value provided, including cost-effectiveness.

Positioning your consultancy on the value it provides is an effective way to stand out from the crowd. It’s about more than just your services or solutions; it’s about the tangible and intangible benefits that clients gain by partnering with you.

To begin, it’s crucial to understand the unique value you bring to your clients. Is it your depth of industry knowledge, your innovative problem-solving approaches, or your unparalleled customer service? Perhaps it's your ability to simplify complex processes, your commitment to sustainability, or your knack for spotting trends ahead of the curve.

Identifying your unique value proposition is the first step in positioning your consultancy based on the value you provide.

Once you've identified your unique value proposition, articulate it clearly in your messaging. Your website, marketing materials, client communications, and social media presence should all reflect this value. It's not just about stating what you do; it's about showing how what you do benefits your clients.

Remember that value is often perceived in the eye of the beholder. Regularly solicit feedback from your clients to understand what they value most about working with you. This can provide invaluable insights into how you can enhance your value proposition and meet your clients' needs more effectively.

Showcasing your value through success stories, testimonials, and case studies can be particularly impactful. Real-life examples of how your consultancy has provided value to your clients lend credibility to your claims and demonstrate your ability to deliver on your promise of value.

Your commitment to providing value should also be evident in how you engage with your clients. Whether it’s through offering personalised solutions, going the extra mile to ensure client satisfaction, or continually updating your knowledge and skills to offer the best possible service, let your actions speak to your dedication to providing value.

Lastly, keep in mind that value isn't static. As markets evolve and client needs change, the value you provide should also adapt. Regularly review and refine your value proposition to ensure it remains relevant, compelling, and genuinely reflective of the benefits you bring to your clients.

Positioning your consultancy based on the value you provide is about understanding, articulating, and demonstrating your unique value proposition. By consistently delivering and communicating your value, you'll build a reputation as a consultancy that genuinely cares about its clients' success and provides real, meaningful benefits that go beyond the standard service offering.

8. Innovation

Emphasising on cutting-edge or innovative strategies and solutions.

Innovation is not just a buzzword—it's a necessity. Positioning your consultancy as an innovator is about demonstrating your capacity to introduce new ideas, challenge the status quo, and create solutions that keep your clients ahead of the curve.

To start with, an innovative consultancy isn't defined by innovation for its own sake, but rather by purposeful innovation that brings meaningful value to clients. This could be through innovative service delivery methods, ground-breaking problem-solving approaches, or creative business strategies that give clients a competitive advantage.

Next, instill an innovation mindset within your organization. Encourage team members to think outside the box, take calculated risks, and experiment with new ideas. Foster an environment where creative thinking is valued, and every team member feels empowered to contribute innovative ideas. This internal culture of innovation will naturally reflect in your work with clients.

Showcase your innovative prowess in your client interactions and communications. Share stories of how your innovative solutions have helped clients overcome challenges or seize new opportunities. Highlight your forward-thinking approach in your case studies, testimonials, and thought leadership content.

Innovation also means staying on top of industry trends and technological advancements. Invest in learning and adopting new technologies that can enhance your service delivery or client solutions. This will not only boost your efficiency and effectiveness but also position your consultancy as a tech-savvy innovator.

Partnering with other innovative companies can also enhance your positioning. Such collaborations can lead to the development of novel solutions and offer mutual learning opportunities. They also signal to your clients and the industry at large that your consultancy is part of the broader innovation ecosystem.

Remember, as an innovative consultancy, your goal isn't just to be different—it's to make a difference. Innovation should ultimately drive value for your clients, whether it's through improved processes, more effective solutions, or novel approaches that open up new possibilities.

9. Quality of Service

Prioritise superior client service or customer care.

Businesses are spoilt for choice when it comes to consultancy services, one of the most effective ways to distinguish your firm is through an uncompromising commitment to quality of service. This positioning isn't just about doing your job well - it's about delivering a seamless, exceptional experience that leaves clients feeling valued, understood, and well taken care of.

Firstly, define what quality of service means for your consultancy. This could range from meticulous attention to detail in the services you provide, to swift and effective communication, to customizing your approach to meet each client's unique needs. Setting clear quality standards is the foundational step in positioning your business around service quality.

Ensure that your commitment to quality of service permeates every aspect of your client interactions. From the first point of contact, through the proposal and implementation phases, to post-service follow-up, strive to exceed client expectations at every step. Remember, quality service isn't just about the end result; it's also about the journey your client takes to get there.

Train your team to uphold these high service standards. Everyone in your organisation should understand the importance of quality service and be equipped with the skills and knowledge to deliver it consistently. Regular training, feedback, and recognition for service excellence can reinforce this commitment among your team members.

Communicate your commitment to quality service in your marketing and client communications. Use testimonials, case studies, and service guarantees to demonstrate your focus on quality. Let prospective clients know that when they choose your consultancy, they're choosing a partner that is committed to delivering the highest quality of service.

Consistently ask for feedback from your clients and use it to continuously improve your service. This shows clients that you value their input and are always striving to serve them better. It also helps you to identify any gaps in your service and address them promptly.

Remember, quality service is often about the small things - the timely response to a client's query, the extra effort to understand a client's unique context, the thoughtful follow-up after a project. These seemingly small actions can make a big difference in how clients perceive the quality of your service.

Positioning your consultancy around quality of service involves defining your service standards, consistently delivering on these standards, training your team to uphold them, communicating your commitment to quality, and continuously striving to improve. By doing so, you'll create a reputation for your consultancy that's synonymous with quality, attracting clients who value superior service and are willing to invest in it.

10. Ethical practices and sustainability

Emphasise ethical practices or sustainability.

As a consultancy navigating the complexities of the 21st-century business world, committing to ethical practices and sustainability is more than a value-add; it's an imperative. The question isn't whether to embed these principles into your business strategy, but how. Positioning your consultancy around these practices is about moving beyond ticking regulatory boxes; it's about making real, positive impact.

Begin by understanding that ethical practices and sustainability are intertwined. Ethical practices demand that we consider the long-term implications of our actions and make decisions that respect people and planet. Sustainability insists on business practices that meet present needs without compromising future generations.

Start by defining what sustainability means in the context of your consultancy. It might involve reducing carbon emissions, minimizing waste, promoting diversity and inclusion, or contributing to community development. Ensure that your definition aligns with your core business values and goals.

Next, embed your commitment to ethical practices and sustainability into your business strategy and operations. This might mean making changes to your service delivery to reduce environmental impact, incorporating ethical and sustainability criteria into procurement decisions, or offering pro bono services to disadvantaged communities.

Training your team is crucial. Everyone in your organisation should understand why ethical and sustainable practices matter and how they can contribute. Provide ongoing training to keep your team informed about best practices and any changes in your approach.

Your commitment to ethical practices and sustainability should be visible to your clients and the wider community. Share your sustainability journey on your website, social media, and in client communications. Not only does this demonstrate your commitment, but it also invites others to join you in your mission.

Transparent reporting is a key component of ethical and sustainable practice. Regularly monitor, evaluate, and report on your progress towards your ethical and sustainability goals. This not only helps you track your progress and identify areas for improvement, but also builds trust with clients and stakeholders.

Finally, remember that ethical and sustainable practices require a long-term commitment. Continuously stay informed about developments in ethical and sustainability standards and practices, and be prepared to evolve your approach as needed.

Positioning your consultancy around ethical practices and sustainability is about making a clear commitment, integrating this commitment into every aspect of your business, educating your team, and transparently communicating your journey and progress. By doing so, you'll demonstrate to clients and stakeholders that you're a consultancy that truly cares about making a positive impact on the world.

11. Work with a specific sized business

Catering specifically to businesses of a certain size, such as SMEs or large corporations.

In the expansive field of consultancy, catering to a specific size of business can set your firm apart. For instance, positioning your consultancy to serve Small and Medium Enterprises (SMEs) isn't just a strategy; it's a statement about your expertise, flexibility, and commitment to fostering growth within this sector of the economy.

The first step is understanding the unique needs, challenges, and dynamics of SMEs. These businesses often operate differently from large corporations. They may require more flexible, cost-effective solutions. They might value more personalized service and greater accessibility to their consultancy partners. By gaining a deep understanding of these aspects, you can tailor your services to meet these needs effectively.

Ensure that your entire team is trained to work effectively with SMEs. They should understand the SME mindset, the challenges these businesses often face, and the best ways to communicate and build relationships with these clients.

In terms of marketing and communications, emphasize your focus on SMEs and the benefits that you offer to this particular segment. Highlight case studies or testimonials from SME clients who have achieved success with your assistance. Demonstrate your knowledge of the SME sector through thought leadership content tailored to this audience.

Consider pricing models that align with the financial realities of SMEs. SMEs may not have the same budget as large corporations but are looking for high value for their investment. Flexible pricing models, like project-based or performance-based pricing, can appeal to SMEs.

Offering additional support such as educational resources, workshops, or networking opportunities can also enhance your appeal to SMEs. Such value-added services can help SMEs navigate their challenges more effectively and demonstrate your commitment to their success.

Keep in mind that SMEs are often looking for partners, not just service providers. They value consultancies that take the time to understand their unique needs, offer personalized attention, and are committed to helping them grow. Strive to be not just a consultancy, but a trusted advisor and partner to your SME clients.

Positioning your consultancy to serve SMEs involves gaining a deep understanding of this sector, tailoring your services and approach to meet their unique needs, communicating your SME focus, and building strong, personalized relationships with these businesses. By doing so, you can establish a strong reputation as a go-to consultancy for SMEs.

12. Speed and Efficiency

Focusing on delivering fast and efficient results.

Time is increasingly perceived as a precious resource, positioning your consultancy around speed and efficiency can give you a significant competitive edge. But this is not about rushing through client engagements or compromising on quality. Instead, it's about demonstrating your ability to deliver impactful results quickly and effectively, without wasted time or resources.

First, align your internal processes and systems to prioritize speed and efficiency. This might involve streamlining workflows, adopting technology solutions that expedite service delivery, or investing in training to enhance your team's productivity. The goal is to create an internal infrastructure that supports swift, efficient execution of tasks without compromising on quality.

Next, incorporate speed and efficiency into your service offerings. Whether it's promising faster turnaround times on projects, offering expedited service options, or employing methodologies that deliver quick wins for clients, ensure your services reflect your commitment to these values.

Speed and efficiency should never come at the cost of quality or client satisfaction. Maintain robust quality control measures to ensure that your pursuit of speed doesn't lead to errors or oversights. Regularly seek client feedback to ensure that your service speed and efficiency are enhancing client satisfaction, not detracting from it.

Train your team to value and uphold speed and efficiency. This might involve training on time management, productivity techniques, or the use of efficiency-enhancing tools. Encourage a culture of continuous improvement, where team members are always looking for ways to work more efficiently.

Communicate your speed and efficiency commitment to clients and prospects. Highlight your swift turnaround times, efficient processes, and the benefits these bring to clients in your marketing and communications. Use case studies and client testimonials to showcase instances where your speed and efficiency have delivered significant value to clients.

Remember, though, that speed and efficiency look different for every client. For some, it might mean a shorter project timeline. For others, it might mean quicker responses to queries. Be flexible and responsive to each client's unique needs and preferences.

Positioning your consultancy around speed and efficiency involves aligning your internal processes, tailoring your service offerings, maintaining quality control, training your team, and communicating your commitment to clients. By doing so, you'll establish your consultancy as a partner that delivers high-quality results quickly and efficiently, making you an attractive choice in a time-conscious business world.

13. Tailored solutions

Offering tailored solutions for each client.

In an increasingly personalised world, the one-size-fits-all approach is losing its appeal. Clients today seek partners who understand their unique needs and circumstances and can provide solutions accordingly. By positioning your consultancy around customisation and a tailored approach, you demonstrate your commitment to meeting each client exactly where they are.

The first step in providing a tailored approach is active listening. To truly understand a client's unique situation, needs, and goals, you need to ask the right questions and pay close attention to their answers. This deep understanding becomes the foundation for your tailored service.

Next, leverage your team's expertise and creativity to design and implement solutions that address each client's unique needs. This might involve customising your methodologies, adapting your service delivery, or offering flexible pricing models to suit the client's circumstances.

Ensure your team is trained and equipped to provide a tailored approach. They need to be skilled at understanding client needs, creative in finding solutions, and flexible in adapting their approach. Providing regular training and support can help your team excel at this.

Transparency and collaboration are key in a tailored approach. Keep clients involved and informed throughout the process. This not only helps ensure that your solution is hitting the mark, but also builds trust and strengthens the client-consultancy relationship.

Demonstrate your commitment to customisation in your marketing and client communications. Use case studies and testimonials to highlight instances where your tailored approach has delivered exceptional value to clients. Clearly communicate that when clients choose your consultancy, they're choosing a partner that values their uniqueness and is committed to finding the perfect solution for them.

Lastly, continuously seek feedback and use it to refine your approach. A tailored approach is all about improving and evolving to better serve your clients. Regularly check in with clients to ensure your solutions are meeting their needs and adjust your approach as needed.

In summary, positioning your consultancy around customisation and a tailored approach involves active listening, leveraging expertise and creativity, equipping your team, maintaining transparency, communicating your commitment, and continuously improving. By doing so, you'll establish your consultancy as a partner that truly understands and values its clients' uniqueness and is committed to their success.

14. Technology

Leveraging the latest technologies or digital solutions.

Businesses are on the lookout for guidance and expertise to navigate their way through the technology landscape. Positioning your consultancy as a specialist in technology and emerging tech can make you an invaluable partner for organizations looking to harness the power of tech for their growth and success.

The cornerstone of this approach is staying at the forefront of technology trends and developments. This might involve ongoing research, networking with tech experts, or attending industry events and conferences. Your goal is to ensure your consultancy is always ahead of the curve when it comes to the latest technologies and their potential applications.

You will need to develop your consultancy's capability to use technology and emerging tech to deliver your services more effectively. Whether it's using AI for data analysis, utilising VR for immersive presentations, or employing automation to streamline processes, integrating tech into your service delivery can enhance efficiency, accuracy, and client satisfaction.

Ensure that your team is skilled in technology and emerging tech. This might involve hiring tech specialists, providing ongoing training for existing team members, or partnering with tech firms. A tech-savvy team can provide better advice, design better solutions, and deliver better service to clients.

Incorporate your technology focus into your service offerings. Whether it's offering tech consultancy, digital transformation services, or tech-enabled solutions, make sure your services reflect your commitment to harnessing technology for client success.

Highlight your focus on technology in your marketing and communications. Showcase your tech expertise and the benefits it brings to clients. Use case studies and testimonials to demonstrate how your tech prowess has helped clients achieve their goals.

Remember, though, that technology is a tool, not an end in itself. Your goal should always be to use technology to deliver better outcomes for clients. Always consider the client's needs, capabilities, and comfort level with technology when designing your solutions.

Positioning your consultancy around technology and emerging tech involves staying ahead of tech trends, integrating tech into your service delivery, building a tech-savvy team, tailoring your services, and communicating your tech commitment to clients. By doing so, you'll establish your consultancy as a leader in the technology field, making you a go-to partner for businesses seeking to harness the power of tech.

15. Collaborative Approach

Emphasising collaboration and partnership with clients.

By positioning your consultancy around a collaborative approach, you underscore your belief in the power of partnership, shared goals, and mutual growth.

A collaborative approach begins with a mindset: viewing your clients not as customers, but as partners. It's about working with them, rather than for them. This mindset informs all your interactions with clients, from initial consultations to final deliverables, creating a sense of shared ownership and commitment to success.

Internally, ensure your team is equipped to work collaboratively with clients. This might involve training in areas like communication, teamwork, and problem-solving. Equip your team with the tools and technology they need to collaborate effectively with clients, such as project management software or collaboration platforms.

A collaborative approach also demands transparency. Keep clients involved and informed throughout the engagement. Regularly update them on progress, involve them in decision-making, and seek their feedback. This not only ensures alignment but also builds trust and strengthens the client-consultancy relationship.

Embed collaboration into your service offerings. Offer services that involve close cooperation with clients, like co-creation workshops or joint strategy development. Highlight the benefits of these collaborative services, such as greater alignment with client needs and increased client engagement.

Demonstrate your commitment to collaboration in your marketing and client communications. Share case studies or testimonials that showcase successful collaborations with clients. Clearly communicate that when clients choose your consultancy, they're choosing a partner who will work with them every step of the way to achieve their goals.

Lastly, continuously seek to enhance your collaborative approach. Ask for feedback from clients and your team, and use this feedback to refine your approach. Be open to new tools, methods, or ideas that could enhance collaboration.

Positioning your consultancy around a collaborative approach involves fostering a collaborative mindset, equipping your team, maintaining transparency, tailoring your services, communicating your commitment, and continuously improving. By doing so, you'll establish your consultancy as a partner that values and promotes collaboration, making you an attractive choice for clients seeking a more participative, cooperative consultancy experience.

16. Full Service

Offering a comprehensive suite of services.

In the increasingly complex world of business, companies are often on the hunt for simplified solutions that encompass every aspect of their challenges. By positioning your consultancy around a holistic, A to Z approach, you signal to clients that you're not just a specialist in one area, but a one-stop-shop for all their needs.

Offering an A to Z service requires an extensive understanding of the business landscape and diverse expertise within your team. You need to be adept at everything from strategic planning to implementation and review. Ensuring your team has a broad range of skills and knowledge is key. Training, professional development, and a diverse hiring strategy can help you build a team capable of delivering a comprehensive service.

Next, structure your service offerings to reflect this holistic approach. Your services should cover a broad spectrum, addressing every potential need a client might have. Offering bundled packages of services that cater to multiple aspects of a business can also reinforce your A to Z offering.

Ensure your internal processes support a holistic approach. Seamless coordination and communication within your team are essential to provide an integrated service that covers all aspects of a client's needs. Implementing effective project management and collaboration tools can assist in this endeavor.

In your client communications and marketing, highlight your capacity to provide comprehensive solutions. Use case studies and client testimonials to demonstrate your ability to handle complex, multi-faceted projects. This can help prospects understand the value and convenience of your A to Z service offering.

Remember that a holistic approach doesn't mean you have to do everything yourself. Establishing partnerships or collaborations with other businesses can help you provide a more comprehensive service. What matters most is that you can coordinate and oversee every aspect of a project, providing clients with a single point of contact and a unified, integrated solution.

In summary, positioning your consultancy around a holistic, A to Z approach involves building a diverse and skilled team, structuring your services to cover a broad spectrum, ensuring seamless internal coordination, highlighting your comprehensive offerings in your communications, and potentially establishing partnerships to broaden your service scope. By doing so, you can position your consultancy as a one-stop-shop that provides comprehensive, integrated solutions, making you an appealing choice for clients seeking simplicity and convenience.

17. Experience and Track Record

Leveraging extensive experience or a successful track record.

Experience and a proven track record are invaluable assets. Clients are often willing to place their trust in a consultancy that can demonstrate a history of successful engagements and deep industry knowledge. By positioning your consultancy around your experience and track record, you offer that assurance to your prospective clients.

To effectively leverage your experience, you first need to take stock of it. Look back at your past projects, identify the sectors you've served, the challenges you've overcome, and the results you've achieved. This will give you a clear picture of the value you've delivered to clients over the years.

Next, highlight your experience and track record in your communications and marketing materials. Case studies and testimonials can be powerful tools for showcasing your success stories. Clearly articulate the depth and breadth of your experience in your sector, and quantify the impact you've made where possible. For instance, you might mention the percentage by which you've increased a client's revenue, or the number of years you've been serving a particular industry.

Moreover, ensure that your team reflects the depth of your experience. Hire seasoned professionals with a solid track record in their respective fields, and continually invest in their professional development. Your team's expertise and experience are an integral part of your consultancy's offering.

Remember that while past performance is important, it's equally crucial to demonstrate your readiness for the future. Keep up-to-date with industry trends, continuously refine your methodologies, and maintain your commitment to delivering high-quality services. This will show clients that you're not just resting on your laurels, but are actively working to stay at the forefront of your field.

Finally, be transparent and honest about your experience and track record. It's not about boasting or making inflated claims. Instead, it's about confidently communicating the value you've delivered to clients in the past, and the value you're equipped to deliver in the future.

Positioning your consultancy around experience and track record involves taking stock of your past projects, showcasing your success stories, maintaining a seasoned team, staying future-ready, and communicating honestly. By doing so, you'll demonstrate your proven capability to deliver value, thereby instilling confidence in prospective clients and setting your consultancy apart as a trusted, experienced partner.

18. Disruptive Strategies

Challenging traditional approaches with new, disruptive methods.

Traditional methods may not always cut it. More and more companies are looking for innovative, different solutions to stay competitive and drive growth. Positioning your consultancy around a disruptive approach can demonstrate your commitment to challenging the status quo and bringing fresh, transformative ideas to the table.

Embracing a disruptive approach starts with fostering a culture of innovation within your consultancy. Encourage your team to challenge conventional wisdom, experiment with new ideas, and embrace risks. Create an environment where creative thinking is celebrated and failures are seen as opportunities for learning and growth.

Next, infuse your service offerings with your disruptive mindset. Whether it's a radically different strategy formulation, a unique business model, or an unconventional problem-solving method, ensure that your services reflect your commitment to doing things differently.

Externally, boldly communicate your disruptive approach. Use your marketing and communications channels to share your innovative ideas and success stories. Show your audience how your disruptive strategies have resulted in significant benefits for your clients.

At the same time, keep in mind that disruption for disruption's sake can be counterproductive. Your innovative ideas and methods should be backed by solid research and practical feasibility. They should not just be different, but better – more efficient, more effective, or more valuable to clients.

Finally, embrace continuous learning and evolution. The essence of a disruptive approach is the refusal to settle. Constantly seek feedback, learn from your experiences, and stay abreast of the latest trends and developments. Always look for ways to improve and innovate your strategies and services.

Positioning your consultancy around a disruptive approach involves fostering a culture of innovation, tailoring your services to reflect your disruptive mindset, communicating your innovative ideas and successes, ensuring practicality and effectiveness of your innovations, and embracing continuous learning. By doing so, you'll establish your consultancy as a bold, innovative partner that's ready to help clients break away from the norm and achieve exceptional results.

19. Relationship Building

Prioritising long-term client relationships over quick wins.

In the business world, relationships can often be the deciding factor between success and failure. The trust, loyalty, and mutual understanding that come from strong relationships can provide a competitive edge that sets your consultancy apart. By positioning your consultancy around relationship building, you're signaling to potential clients that they're not just a transaction, but a valued partner whose success is your priority.

Start by fostering a culture within your team that prioritises relationship building. This could involve training in emotional intelligence, active listening, and effective communication, along with fostering an empathetic approach to client interactions.

Next, translate this into your service delivery. Relationship building isn't just about being friendly—it's about truly understanding your client's needs, challenges, and aspirations, and tailoring your services accordingly. This might mean spending more time on initial consultations, providing regular updates, or going the extra mile to deliver a personalized service.

Remember that strong relationships are built on trust, and trust comes from consistency and reliability. Make sure you deliver on your promises, and handle any problems promptly and professionally.

In your marketing and client communications, highlight your commitment to building lasting relationships. Share stories of long-term clients and the results you've achieved together. Make it clear that when clients choose your consultancy, they're choosing a partner committed to their long-term success.

And don't forget—relationships are a two-way street. Encourage feedback from your clients, and make sure they feel heard. Be open to their ideas and concerns, and use their input to continuously improve your services.

Positioning your consultancy around relationship building involves fostering a client-focused culture within your team, tailoring your services to your clients' needs, delivering on your promises, communicating your commitment to long-term partnerships, and valuing client feedback. By doing so, you can create strong, lasting client relationships that drive success—for both your clients and your consultancy.

20. Specialised Team

Highlighting a team with unique or specialised skills.

The true power of a consultancy often lies within its team. A team that's diverse, talented, and motivated can be a consultancy's biggest asset. By positioning your consultancy around your team's strengths, you are letting prospective clients know that when they choose your firm, they're getting the collective expertise and efforts of a high-performing team.

Begin by investing in your team. This involves not only hiring top-tier talent, but also nurturing their growth through continuous training and development. Cultivate a positive work culture where everyone feels valued, heard, and motivated to give their best.

Let your team's expertise and accomplishments shine. Highlight their qualifications, experiences, and achievements on your website and marketing materials. Share case studies or testimonials that showcase their skills and the results they've helped clients achieve.

Foster a collaborative environment where everyone's ideas and contributions are valued. Emphasise that your team works together, combining their diverse skills and perspectives to come up with innovative solutions. This not only strengthens your team's performance but also enriches the value you deliver to clients.

Be transparent about your team's role in your consultancy's operations. Let clients know who they'll be working with and what role each team member will play in their project. This can help build trust and rapport between your team and your clients.

Lastly, celebrate and reward your team's successes. Recognize their hard work and achievements, and share these celebrations with your clients. This not only motivates your team but also demonstrates to clients that your consultancy values and takes pride in its team.

In conclusion, positioning your consultancy around the strength of your team involves investing in your team's growth, showcasing their expertise, fostering a collaborative culture, being transparent about their role, and celebrating their successes. By doing so, you can establish your consultancy as a team-focused firm that harnesses collective expertise to deliver superior value to its clients.

‍