In my last blog post I wrote about dramatising the problem, this one is similar but it focuses on what the solution looks like rather than the problem.

Talking about the solution is probably the part most people find the easiest to talk about. After all, it’s just all about the product, right? Not really.

The way to push this technique into weird and wonderful places is to think about how your product helps your audience. What benefit do they get out of it, and how is their life improved after your brand has entered their life?

Now, once you have noted down what that life looks like, push them into the most ridiculous scenarios you can think of. Honestly, do not hold back on coming up with some weird shit. This is where memorable ideas come to life.

Like my post on dramatising the problem, you want to have a reveal, but this time it’s reversed. You are showing your audience a scenario that is so crazy that they are intrigued enough to stick around and find out what the hell is going on. Then bam… you introduce your brand.

This one’s fun, there are no rules and the ‘aha’ moment will bring smiles to everyone at home.

Below are a few adverts that demonstrate dramatising the solution.

Lotto - Slot car man

What would you do if you won lotto? This is a question we have all thought about, this advert is basically one of those answers brought to life. What’s the most ridiculous thing you can spend a truck load of money on? This is one of them.

Eclipse - Chew your way to fresh

Although this doesn’t use a reveal at the end, it creates an over-dramatisation of what happens when you chew a fresh mint. As a viewer, I am intrigued to see how far it goes.

Hydro - Train

This one has a great reveal. It’s a bold advert that leaves you with a big ‘aha’ at the end.