Locked away in a top secret location, BeeNZ had in their possession a Mānuka Honey so rare it may never be made again. We were approached by the team at BeeNZ to create a super premium packaging design solution to sell this honey. The project consisted of multiple brand story and creative direction concepts including graphic and physical packaging concepts. The final concept was a representation of the four vital ingredients that came together to produce the honey. Time, climate, bees and place. Each had their own part of the story which occupied one side of the box. When opened it gave the shape of a Mānuke flower which held the golden contents.

This project won multiple awards including:

Pinnacle - Australian Graphic Design Awards
Silver - Best Awards New Zealand
Best project of the year - Pride and print New Zealand