Turning bad decisions into good nights.

I worked with Jake and Megs to create a creative strategy, brand and packaging for their new venture, Best Behaviour Rum. Starting with a full day workshop which helped us determine the positioning, audience and creative strategy we created a brand that reflects the good times a few cheeky rums leads to.

Following the brand story (which is in full on the bottle), we created primary logos graphics, marketing visualisations, 3 label design for different products and a brand guideline document.

Keep an aye out for these guys, it's a business who are focused on having a whole lot of fun.

Images: Ben Parry