Lion Nathan partnered with Te Tāpui Atawhai (Auckland City Mission) to develop an awareness campaign that would also support fundraising efforts. They approached me with an idea for a coffee outlet that would donate a portion of every sale to the Mission. I worked closely with the team, helping them create the name, brand, and operational design, as well as the industrial design and production of the coffee bike. From conceptualisation to the final delivery, we managed every aspect of the project, including designing and build of the coffee bike itself.

Brand Story:

There are parts of the population that slip through the cracks of our very own society. We walk the same footpaths, share the same roads and breathe the same air. But for some, it is increasingly hard to cope with life like others can. Not everyone has the choice of where they live or what career to take. Having a full-time job can still land you in poverty, and having a place to live can still be dangerous to your health. Feeling compassion for people who are struggling strangely makes it difficult to help, many have the desire to, but think small donations won’t make a difference.

But they do.

Ground for Good means you can help without having to change your daily routine. Simply buy your coffee from us, and we will donate $1 to the Auckland City Mission. Your daily routine can go a long way in helping those who need it most.

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