The Historic Village on 17th Avenue has been a local fixture for years, steadily growing in both its number of buildings and the boutique businesses that call it home. However, many still see it as a “living museum” rather than the thriving hub for creative industries and community projects it’s become. With Tauriko’s Lakes and Mount Maunganui’s Bayfair dominating the retail scene, The Village offers something unique—a personal, curated experience. My campaign focuses on showcasing the diverse personalities of the Village’s businesses, using bold, hand-illustrated headlines and fish-eye lens photography to capture its distinct charm and position it as a destination for those seeking an experience, not just a transaction.