The Freeport were looking for a way to market their deserts to people who were not necessarily eating dinner there. Being part of Bayfair, we understood that to do this we could target people on the way home from a night out that didn't already involve the Freeport. Couples coming back from the movies for example. We came up with the idea of illustrating a date night and created two characters, Pudding and Shake. The loveable characters were instantly a hit with a major uptake of people coming into the Freeport just for a desert.